Peugeot

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Programme Partners

Peugeot

SOPHISTICATED DESIGN FROM THE PEUGEOT DESIGN LAB

We 4.10.2017, 5:30pm

Design is drive, means momentum. In its more than 200 years’ history, the Peugeot brand has always remained faithful to its own lofty standards of excellence in design. As part of this year’s VIENNA DESIGN WEEK Cathal Loughnane is coming to Vienna to present some insights into the work of the multidisciplinary, in-house design forge: The forty-year-old Irishman has been working since 1999 in different departments of the Groupe PSA, today he heads the famed Peugeot Design Lab. In his talk, he describes the power of the Peugeot brand, the work methods of the lab, and the significance of excellent industrial design for successful products in the field of automotive design. The Peugeot Design Lab develops not only Peugeot products but also design solutions for customers outside the automobile branch.

www.peugeotdesignlab.com

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