The panel discussion will deal with the following questions: Where do research, design, and industry meet in product development? What does product development or a design process begin with? Who are the players? And how are they dependent on each other?

Participants: Jeremy Myerson (Director of the Helen Hamlyn Centre, Royal College of Art London, GB), the London designers Pearson Lloyd (GB) and Thomas Bene (CEO, BENE AG, A) discuss their roles and interdependencies.