When planning a new hotel, Florian Weitzer doesn’t rely on copy and paste but on an autonomous identity that he continues to address through lateral rethinking. In the Grand Ferdinand opened at the end of 2015, the objective is timeless aesthetic elegance covering everything from interior design to gastronomy – including fascinating reminiscences of the building’s history on Ringstraße. Design is successful if it is experienced as a coherent overall concept. The VIENNA DESIGN WEEK audience had an opportunity for an exclusive look at the grand suite of the hotel on Schubertring.