Get in and immerse yourself in the virtual world of PEUGEOT. In a virtual reality corner set up for this occasion, the VIENNA DESIGN WEEK’s proud mobility partner invites visitors to discover its new PEUGEOT 508 sedan and take it out for a test drive. Visitors can experience features such as the latest generation of the PEUGEOT i-Cockpit, Night Vision, and Park Assist in 3-D and from a 360° perspective – almost as if they were really sitting in the driver’s seat. PEUGEOT employs virtual reality to present its cars, and digitalization enables expression of new emotions made possible by the most modern technology available. A road trip to new worlds!