The new shop in the Jewish Museum Vienna sees itself as a venue where encounters of many different kinds take place as in the centuries-old idea of the salon. With a selected line of products, which includes literature, music, and design, Gottfried & Söhne is the first store in Europe to provide a special place for contemporary design from Israel. Alongside the museum’s current salon exhibition, a splendid selection of Jewish and Israeli jewelry is on display for the VIENNA DESIGN WEEK. This includes works by the Viennese designers Miriam Orth-Blau (Meshugge) and Nicolas Gold (Sheyn), an Israeli resident of Vienna and graduate of the University of Applied Arts Vienna. The labels Braillo – unisex jewelry with Braille – and Ruby Star, and the designer Avigail Talmor (For Those Who Pray), are from Israel. Supported by the Vienna Business Agency.