A reconstruction and a portion of two Polish exhibitions that dealt with graphic symbols from 1969 to 2015, SYMBOL TO LOGO shines a light on the little-known history of logo design in communist Poland. At the same time, the show recalls forgotten stars of Polish design and their works. It shows how logo design and visual identification have changed since WWII – from hand-drawn graphic symbols to digitally rendered logos, from artistic design marks to emblems of commercial brands, from personal visualization to complex identity. A visual history that reflects both modern Polish history and related social change over the past 70 years.
Co-organized by the Adam Mickiewicz Institute as part of Polska 100 - the international cultural programme accompanying the centenary of Poland regaining independance. Financed by the Ministry of Culture and National Heritage of the Republic of Poland as part of the multi-annual programme for the years NIEPODLEGŁA 2017–2021.