modern stitching
patrizia gapp 2011, modern stitching

Gebrüder Stitch

Two marketing fuzzies want to make jeans. They give up their jobs and their flats, do sewing courses and visit textile fairs, and learn from producers and tailors everything there is to know about perfect jeans. So now, after more than 100 years, the everyday blue uniform leaves the factory and finds its way into a tailor’s workshop, where it is to be made to measure and according to the customer’s every wish. As the Stitch Brothers are redefining jeans, both in terms of production and consumption, they are accompanied by a story about how one can also simultaneously reinvent oneself.