As part of the VIENNA DESIGN WEEK 2010, Nespresso Austria and the Neigungsgruppe Design are co-sponsoring their first invited contest. Accessories and coffee machines are just as much a part of the brand’s identity as the 16 Grands Crus, so Nespresso and the VIENNA DESIGN WEEK had to meet up. The designers Megumi Ito, Tina Lehner, Patrick Rampelotto, mischer’traxler, and dottings started off with free associations on urban living, lifestyle, and coffee. Aluminium accentuates the durability programme EcolaborationTM by Nespresso, based on work with 100-% recyclable materials and/or Nespresso capsules. Three projects selected by a panel of experts will be presented at the Nespresso Boutique during the VIENNA DESIGN WEEK.