Croatian Holiday 2012 is a collection of products inspired by tourism. This traveling exhibition is a charming and nostalgic way of dealing with the country’s clichés and stereotypes. Its main purpose is to stimulate debate on the importance of connecting design and tourism in Croatia. 20 young Croatian designers have been asked to undertake creative research and critically approach the sociology of tourism. The result is an imaginary brand commenting on the future of tourism, while at the same time relying on the existing heritage and tourist experience of the country.