On 24 September 2013 the best Austrian design ideas will be distinguished with the State Award for Design of the Federal Ministry of Economy, Family and Youth. The prize-winning objects and concepts will be presented in the exhibition “Walk of Fame”. The exhibition demonstrates that design is an important factor in brand positioning and thus reinforces the competitiveness of Austrian business enterprises. “The prizewinners show that Austria’s creative industry is setting major standards through its richness of ideas and staying power and is therefore on the right road. Design strengthens the recognition factor and is accordingly an instrument for the strategic formation of market presence.”
Dr. Reinhold Mitterlehner, Federal Minister of Economy