Embedded in the exhibition hall, the network’s show gathered together different varieties of design from the Balkan regions. Designers were invited to reflect on their origin and cultural values and to infuse these ideas into their designs. The individual works from the fields of fashion, furniture and product design displayed objects at the interface of tradition and innovation, articulated within the exhibition ensemble as a signal brand profile. And this is the actual objective: to unite the design scenes of the countries of former Yugoslavia as Balkan brand.