Programme Partners

Presentation

HIGH-PROFILE DESIGN FROM THE PEUGEOT DESIGN LAB

Peugeot

30.9.–9.10.2016

Design is drive, means dynamism. Seen like this, the partnership of the VIENNA
DESIGN WEEK with Peugeot seems an obvious option.
Because with its Design Lab, the French automobile brand is the experimental force in the design world – whether for cars, bikes, scooters, pepper mills, or accessories. Visionary ideas and concepts often involve peeping into the crystal ball of the future. This applies to today in a special sense. Because with a virtual
reality headset – the modern crystal ball – visitors can experience design driving
pleasure as realistically as imaginable and first-hand behind the steering wheel of the new Peugeot 3008 – although the wheels are standing still. And this is also true of the future: Let’s be driven by design! With the VIENNA DESIGN WEEK shuttle from one hotspot to the next!