The Symposium morning was marked by keynote lectures and panels all about magazine design. While Albert Handler and Ulrike Tschabitzer-Handler (brand unit), along with Reinhold Gmeinbauer (Alba Communications) mainly  addressed the development of the medium per se, LWZ and Jakob Rosenberg
(Ballesterer), along with Petra Gregorits (Board member of SK Rapid Wien) dealt with aspects of community building. Because: The interplay of different channels today generates tightly networked, thematically focused universes. Content is shifted into focus – also and especially user-generated content. All these are simultaneously impulses for printed magazines that are experimentally
designed or sophisticatedly enhanced. The magazine is back in a new dimension – or maybe it never left us.