PRESENTING KONSTANTIN GRCIC
Rado, Konstantin Grcic
From production process to product launch, from watch face to hand design, from original form to watchstrap design. Result and process of a magical design cooperation were shown to the public by the Swiss watchmaker Rado in the Festival Headquarters – and revealed a well kept secret: a contemporary
update of the iconic Rado Ceramica by Konstantin Grcic.
The precise interventions by one of the most virtuosic industrial designers in the
world gave the oft-copied design thoroughbred a facelift with high-tech ceramic.
Side by side with other highlights from Grcic’s pen, the exquisitely gleaming creation represented applied industrial design par excellence!