Caroline Heider

Programme Partners



Bildrecht | Bildraum 01


What fashion cutups and potato prints have in common was shown by the artist Caroline Heider in Bildraum 01. Her design of the exhibition space used Wiener Werkstätte motifs from the MAK Archive. Embedded in them was a series of reproduced and adapted fashion photographs from the 1920s that the Wiener Werkstätte commissioned from Dora Kallmus, alias Madame d’Ora, and Arthur Benda. The style Heider employed for her artistic manipulation almost resembles children’s cutout dolls: She intervenes in the composition by removing parts of the image from view, and individual sections of the printed rice paper are cut apart and then reassembled in a new way. The end result shouldn’t be missed.