Reindorfgasse is both a melting pot and playground for creative industries. This became apparent in 2017 thanks to a project that joined several different design worlds at a single location: While Kieran Fraser and his team develop design concepts for functional and atmospheric landscapes, plants and patterns are the focus for Anita Duller and Hannah Stippl (duller/stippl). The results of their work are visible in the form of large-format wall paintings, horticultural installations and exclusive organic-cotton textiles created by Rita Garstenauer (Sheen Organic Textiles). Landscape and symbiotic design were discussed by Jakob Dunkl (querkraft architekten), Maria Megina (Dietrich | Untertrifaller Architekten) and Kieran Fraser. Another seed has been sown, and a street blossoms!