THE SIXTH SENSE OF A BRAND
“Every sense has its own scenario!” was the announcement for Studio Riebenbauer’s festival contribution. And the agency’s installation lived up to this in every way. The intention was to convey to visitors the sensuous brand perception through touch – from coatings of fruits and vegetables to washing of hands as an unforgettable emotional experience. Their work method leads from personal sensory perception to classic communication, then from design to branded spaces and branded architecture.