designforum Wien is an inherent component of the VIENNA DESIGN WEEK’s festival map. In 2018, the show there focused on the US illustration scene, the intention being to put it on the map. And so, GO WEST! presented the best elements of a colorful mixture – from emerging young talents to seasoned veterans, from commissioned works to self-initiated projects. American culture is of enduring interest in Europe, and we feel that in the field of illustration it has something particularly special to offer.