SYMBOL TO LOGO
Polnisches Institut Wien, Adam Mickiewicz Institut
Logos as far as the eye can see. The guest country exhibition at the Polish Institute Vienna, SYMBOL TO LOGO, shone a light on the history of logo design in Communist Poland, which is relatively unknown in Austria. As a mosaic that filled the space and showed symbols commissioned by the state next to more recent logos financed by privately owned companies, the show traced various developments – from hand-drawn graphic symbols to digitally rendered logos, from artistic design marks to emblems of commercial brands, from individual visualization to complex identity. “A visual history that reflects both modern Polish history and related social change over the past 70 years.” Q.E.D.