WHAT THE FUCK IS HEIMAT?
What is Heimat? What’s identity? Through their joint scenario on a central group of themes relating to our times, Studio Riebenbauer and Vitra made comprehensible strategies and methods of using brands to evoke various senses of the concept of Heimat. Using concrete examples taken from international companies, the different ways the terms Heimat and identity can be interpreted, evoked, and comprehended were demonstrated.