What does the perfect man’s shoe look like? And modern, highquality, individualized product design? Answers can be found wherever traditional methods are combined with innovative design – at Lukács László Vienna in the city’s Wieden district. As part of the VIENNA DESIGN WEEK, the design studio invites visitors to examine unusual materials and, most importantly, witness upclose the painstaking and precise processes of creation that are nurtured here – from the idea to the design to the final product. For Lukács László, the individual quality of the material being used normally represents the beginning of the design process. At the end is a product that not only looks minimalistic and classic, but can also stand up to the wear and tear of daily use.