Wool has been a valuable material throughout human history. In the hinterlands of southern Italy’s Bari in particular, this raw material was vital to the economy into the 1970s. Against the background of more and more scarce resources and the progress of digitalization, Pecore Attive is devoted to the rediscovery and enhancement of a breed of sheep native to this region, called Gentile di Puglia, also known as the Merino of the South. The model of slow manufacturing, which intertwines factors of landscape, agricultural, and technical design, also emphasizes traditional knowledge and makes visible slumbering potentials of southern Italy. This approach is inherent to all of Pecore Attive’s products.
Cocktail with typical products from Apulia.