Programme Partners



J. Hornig


“Ask not what your coffee can do for you, ask what you can do for your coffee.” In cooperation with the VIENNA DESIGN WEEK, J. Hornig issued a call for ideas relating to coffee storage in the run-up to the festival: How should the bean – whether ground or whole – be stored, stocked, or hoarded at home in the future? And how can consumers be reminded to keep a plentiful supply? Along these and similar ques­tions, the open design competition searched for innovative ideas for storing this valuable resource and everything involved. The best pro­jects will be on display in the Festival Headquarters.

“As we know that 99.9% of the world’s best minds don’t currently work for J.Hornig, our design competition is intended to find new methods of storing coffee,” said CEO Johannes Hornig.