VIENNA DESIGN WEEK/Kollektiv Fischka/Kramar
Wildes Moos
Wildes Moos
Wildes Moos

Programme Partners

Presentation

FEEL IT!

Rado

25.9.–3.10.2020

A special reinterpretation of Rado’s Vienna boutique is something of a tradition at VIENNA DESIGN WEEK. Every other year, designers are invited to arrange the shop window in the First District. For the duration of this year’s festival, Heike Stuckstedde, the founder of ATARA design and a participant in the Rado Design Award 2019, presented a sensually haptic installation, in which optical fibers wound their way amongst fine moss balls, creating extraordinary reflections. The flat moss and the moss balls, which come from the Austrian company WildesMoos, shrouded parts of the Rado store at Kärntner Straße 18 – a natural greening process that ideally fitted Rado’s latest campaign and the new, trendily green products.