Ana Berlin is the founder of the public relations agency a b c works. She and her team specialize in projects in the fields of architecture, design, and the creative industries. She recently published the handbook “Kiss the Messenger – The A B C of Public Relations” (POOL Publishing). In this afternoon session, Ana Berlin offers an insight into professional media work: How can one create a relevant mailing list, which materials capture the interest of journalists, what should one look for in a follow-up, and which social media channels are helpful for designers? Answers to these and other similar questions will be offered by the VIENNA DESIGN WEEK’s public relations agent in this busy two-hour session.