There’s nothing new about the fact that bricks-and-mortar retailing is undergoing radical upheaval. New technological possibilities, changing cities, and developments in consumer behavior are leading to the transformation of business models, sales strategies, and marketing approaches. It’s clear that design and architecture are playing a part in this process at every level: from the shaping of sales spaces – whether online or offline – and shopping streets to the design of brand experiences. The fact that the VIENNA DESIGN WEEK 2022 is taking place a stone’s throw from Austria’s longest shopping street and surrounded by a multitude of retailing approaches should be reason enough to address this subject from a design perspective. A panel of experts discusses how and where we will shop in future. What will we experience when doing so? What is the future of shopping streets, department stores, and malls? And what does all this mean for Mariahilf?
Rani Bageria (Rani Bageria)
Alexander Ehrmann (Saint Charles Apotheke)
András Klopfer (bwm retail)
Guido Miklautsch (WKO)
Nicole Reitinger (IKEA)
Moderation: Teresa Schaur-Wünsch (Die Presse)