Typical IKEA, but still surprising and new: IKEA has filled six former hotel rooms with new life at the VIENNA DESIGN WEEK festival headquarters. Here, design classics meet new products and are presented in a way that has never been seen before - surprising and bold, but still typically IKEA. Each room follows a different theme. And interactive elements invite visitors to become part of the presentation - true to the motto "Design for the many!".
You couldn't be there? No problem. You can take a 3D tour of our rooms here.
One room was dedicated to our understanding of Democratic Design, always with our vision of creating a better everyday life for the many people. We gave an insight into our design process and told various product stories based on IKEA classics.
Be perfectly fine!
Good solutions don't have to be expensive, they have to be smårt. We looked at life at home and a topic that is currently very much in the foreground at IKEA: tidiness and the right ideas and solutions for it.
IKEA products are like good friends, they accompany us through many phases of life. We showed that there can be a second or third life for beloved furniture.
The home is the place where you feel comfortable and can be who you want to be. At its best, it also reflects your own personality.
In two rooms we showed editions of the new Nytillverkad collection, which - on the occasion of IKEA's 80th anniversary - reinterprets popular design classics from our archives.
Christoph H. Wecht (NDU New Design University St. Pölten)
The term "design" is no longer just for a product - it can be used to redesign entire processes, including your own mindset, and to gain new perspectives.
Helmut Kienast (NDU New Design University St. Pölten)
Design Thinking - We design a stage!
Participants use the design thinking process to create an innovative stage for the future with Lego. This event will be held in German and is organised in cooperation with the NDU New Design University. No registration is necessary. However, the number of workshop participants is limited to 16 people.
Magdalena Klosek (Head of Design of IKEA Austria) and Ksenia Khalina (ex Head of Global Heineken Trade and Shopper Marketing)
New Era of Creativity: Who is in the Driver's Seat, Humans or AI?
Join us in the dialogue on the role of AI, and humans, in shaping the future of creativity.
This workshop will be in English. Please register before on IKEA.at/Events the number of participants is limited for 16 people per workshop.