Rado got things moving! At the festival headquarters in the Prater and at the Rado Boutique in Kärntner Straße 18, the Swiss watch brand presented a special highlight: the "Rado True Square Thinline × VIENNA DESIGN WEEK". An ultra-flat, square high-tech ceramic watch created exclusively for the festival. Rado's close connection with the world of design was also highlighted by the organisation of the RADO MOVING MATERIALS competition. From March to August 2023, six designers from the field of motion design were given the opportunity to convince with installations produced especially for the video wall in the Rado Boutique in Vienna. All six episodes were shown again at the festival headquarters in autumn - and on 26 September at the Rado Boutique, the winner of the RADO MOVING MATERIALS prize was announced: The design duo NO WORRIES JUST SHAPES received prize money and a copy of the "Rado True Square Thinline × VIENNA DESIGN WEEK", limited to 20 pieces.
Jury statement: "The work of NO WORRIES JUST SHAPES captivates with its play of hypernaturalistic materiality and abstract formal language, underpinned by an almost tangible soundscape. In the jury's opinion, it has excellently fulfilled the requirements of the competition and dealt with Rado's brand materiality in an independent way. It also responds particularly well to the realities of the Rado boutique and allows the flow of passers-by a low-threshold immersion in another world."
Here you can watch all the videos.