Resources that still seem to be automatically available to us today could already be luxury goods by tomorrow. In Austria, we are blessed by an abundance of water – we even flush drinking water down the toilet. But Europe won’t be spared from the increasing shortage of water and there are parts of France where watering the garden is already illegal. As part of the format Re:Form, the VIENNA DESIGN WEEK and OekoBusiness Wien brought together the pharmaceutical company Boehringer Ingelheim, represented by Senior Manager Sustainability Natalie Egreteau, the business consultant Verena Riedler, and the designer Alexandra Fruhstorfer, with the aim of investigating new ways of showing our true appreciation for the resource water. The result – THE CELEBRATION OF WATER – aims to offer the workforce of Boehringer Ingelheim an entertaining context for jointly investigating options and opportunities for using water more carefully. A summer party thus becomes a testing ground for the integration of the principles of ecological design into future product development processes. Visitors to the VIENNA DESIGN WEEK can enjoy an insight into the planning of the 2024 event and, hence, into some of the ideas that entered the pipeline as a result.