The shift from (web) pages to feeds has made itself felt in design media, as in all other areas. The way we consume images, promotion, and criticism of design objects and spaces has changed fundamentally. Digital channels seem to remove many of the limitations of traditional media while offering radically new possibilities for communication and networking. VIENNA DESIGN WEEK invites three prominent creatives with different but related bodies of work to share their views on the contemporary online discourse on design, which ranges from memes to reels to Substack essays.