A City Fuller of Design – Exploring Vienna with the help of an augmented reality app


Game on! With program items taking place right across the city, every year the VIENNA DESIGN WEEK transforms Vienna into a City Full of Design: Previously ignored corners become showplaces for design, for critically yet nimbly addressing the dynamic (local) design sector. In short: a multifaceted design playground that can now also be explored with the help of a new augmented reality app for the duration of the festival, (25.9.–4.10.). In a similar way to “Pokémon GO”, users in the urban realm can search for hidden elements of the festival graphic design by Bueronardin as a way of navigating their way to the program items tucked away in every corner of the city (please note the opening times!) and receive additional information about the highly varied contents of the ten-day festival. Users can also collect rewards, share their visit to the festival with friends and take part in competitions.

The colorful Rado True Thinline Les Couleurs ™ Le Corbusier models can be collected virtually in the app by users. Another stop on the way through the city is the Rado Boutique in Vienna's city center. Here, the latest innovations and popular collections can be viewed and tried on directly. In addition to the colorful True Thinline Les Couleurs ™ Le Corbusier models, which are in the color palette of the famous architect and designer Le Corbusier, watches with resounding names such as Golden Horse, Captain Cook and DiaMaster are also presented here. From a certain number of points, users of the app have the opportunity to take part in the competition in the Rado Boutique.