Grußworte

ANDREA MAYER, SECRETARY OF STATE FOR THE ARTS AND CULTURE

Design is not only an important economic factor and an integral part of our cultural fabric, it also serves as a driving force behind the development of sustainable socio-ecological solutions, especially in such challenging times. Over the years, the VIENNA DESIGN WEEK has contributed to a broad awareness of the relevance and the timeliness of Austrian design. The festival’s programming and diverse presentation formats offer countless opportunities for those interested in contemporary design to engage with topics according to their individual interests and to contribute to discussions and establish new collaborations. 2020 is a challenging year for the arts, which is why the Austrian Federal Government, as the main public partner, is pleased to support the activities of the VIENNA DESIGN OFFICE and the realization of the VIENNA DESIGN WEEK with increased funding. I extend my thanks to the team behind Austria's largest design festival for their efforts to further strengthen the importance of design both at home and abroad. I wish you every success for your event!

VERONICA KAUP-HASLER, VIENNA'S EXECUTIVE CITY COUNCILOR FOR CULTURAL AFFAIRS AND SCIENCE

What is the role of design in a crisis such as the one that we are experiencing right now? The VIENNA DESIGN WEEK started asking this question at an early stage and has reacted to the changed environment with a program packed with innovative ideas and content. This year's edition of the festival is an invitation to the people of Vienna to think about design in their city and to discover new perspectives. It offers the Austrian design scene an opportunity to address the current challenges and also, once again, to present its highly-varied work. And, by moving more elements of the program into the digital arena, the festival will also reach an international audience that is unable to travel to Vienna this year. I am looking forward to a fascinating festival and would like to thank Lilli Hollein and her team for their extraordinary and tireless commitment!

GERHARD HIRCZI, MANAGING DIRECTOR OF THE VIENNA BUSINESS AGENCY

Having a laugh, eating, drinking and living together. A key cornerstone of Vienna's international appeal is its famous restaurant and culinary culture. And how we produce and distribute our food is just as central to the image of a smart city as the traditional schnitzel and pancakes. COVID-19 has tested the system to its limits. And we've seen that we can only deal with such crises if we strengthen social cooperation – analogically and digitally. We have been addressing the subject of urban food for some time and are continuing to do so this year, this time with the motto The New Local. We want to know just how innovative Vienna's creative industries can be when they turn their attention to food production and what food supply solutions they can come up with. You can find answers to these questions during the VIENNA DESIGN WEEK. The presentation marks the launch of the Let’s talk Lebensmittel campaign, which will be one of the focuses of the Vienna Business Agency in the coming year. In this spirit: Enjoy your meal!

NORBERT KETTNER, DIREKTOR WIENTOURISMUS

Chapeau! Hut ab, dass die VIENNA DESIGN WEEK heuer in ihrer 14. Ausgabe trotz COVID-19, trotz aller Erschwernisse stattfindet. Gerade jetzt braucht es Signale wie diese. Gerade jetzt brauchen wir das, was Wien ausmacht: Kunst, Kultur, Design – eingebettet in ein dichtes internationales Netzwerk. Ein globales Aufzeigen, dass Wiens gesellschaftliches Leben weitergeht – und es viele Gründe gibt, in unsere Stadt zu kommen. Eine Antithese zum Biedermeiertum, in das wir keinesfalls zurückfallen wollen. Die VIENNA DESIGN WEEK und das, wofür sie steht, ist ein gutes Rezept dagegen. Als Partner unterstützt der WienTourismus die VIENNA DESIGN WEEK seit vielen Jahren und unterstreicht damit die Überzeugung, dass die Attraktivität einer Stadt auch eng mit kontemporärem Design und kreativem Potenzial verbunden ist. Ich wünsche den Organisatorinnen und Organisatoren ein erfolgreiches Festival im virtuellen wie im physischen Raum und weiterhin so tolle und kreative Ideen, die den Besucherinnen und Besuchern ein spannendes und überraschendes Wien-Erlebnis bereiten!