Guest Country

Grüezi, Ciao, Salut, Allegra! Alongside the Focus District and the Festival Headquarters, the Guest Country is a further thematic cornerstone upon which a considerable part of the festival program is built every year. And, with this changing focus, each year’s VIENNA DESIGN WEEK offers a richly detailed insight into the creative life of a different European country. Our guest in 2020 was our western neighbor, Switzerland, which is celebrated worldwide for its rigorous design culture and the uncompromising commitment to quality of its industrial production as well as for a range of innovative educational and training institutions. On the basis of these principles and across all the festival formats, the Guest Country of VIENNA DESIGN WEEK 2020 presented a diverse program that – just like a panning shot – offered enlightening insights into and an overview of the present and the future of the Swiss design landscape. Merci beaucoup!