Moving Materials
Swiss watchmaker Rado is known for the unique and visionary design of its watches and its use of revolutionary materials. The brand is a relevant and dynamic player on the international design scene and is particularly proud of its collaboration with international designers.
What has connected Rado and the VIENNA DESIGN WEEK since the beginning of their partnership is the promotion of emerging design talent. This close connection is once again evident this year with the third edition of the RADO MOVING MATERIALS competition. From March to August, six motion designers were given the opportunity to showcase their talents with animations produced specifically for the video wall in the Rado boutique in Vienna – this time on the theme of “Anatomy of Motion”.
At the VIENNA DESIGN WEEK, all six episodes will be shown again both at the Festival Headquarters and at the Rado Boutique at Kärntner Straße 18. The designer with the best animation will receive prize money and a copy of the “Rado DiaStar Original × Tej Chauhan”.