Festival Campaign 2018
Formations of mobile circle particles in intense Mars orange give a face to this year’s visual image of the Vienna Design Week. With orange – a colour used in demonstrations as a distinctive identifying mark – Bueronardin opted for a striking signal colour as basis for the entire communication strategy.
Themes of collectivity, cooperation and living together for a future society thus shape the image of the “City Full of Design”. The photo campaign takes these ideas onto the streets of Vienna and sets the scene with banners and flags referring to political movements in the historical space of the city.