Daphna Laurens & Wittmann: Chair 01
Daphna Laurens & Wittmann: Chair 01, Daphna Laurens, 2012

Investigating Eindhoven's Design Success

How Can Vienna Benefit from Eindhoven’s Design Success?

Date: Tue, Oct 23, 20:00
Venue: MAK Lecture Hall,
MAK – Austrian Museum of Applied Arts / Contemporary Art, Stubenring 5, 1010 Vienna
Free admission

With lectures by Renny Ramakers (NL) & Formafantasma (I/NL) (held in English)

Tulga Beyerle, Director VIENNA DESIGN WEEK
Katharina Mischer, Designer, Partner, mischer’traxler, Vienna
Christine Schwaiger, Architect, Professor for Interior Design, New Design University (NDU), St. Pölten, Austria

Design from the Netherlands has played a pivotal role in the design history of the 20th and 21st centuries. And since the 1990s, at the latest, "Dutch Design" has existed as a brand of sorts, generating major impulses for the international design field. One of the centers of Dutch Design has formed around the Philips Design Bureau and the Design Academy in Eindhoven, and its graduates include well-known figures such as Jurgen Bey, Hella Jongerius and the two guests of d>link.05, Andrea Trimarchi and Simone Farresin (Formafantasma).
Just what is so special about the creative environment there? What local conditions are especially helpful to the young designers in advancing their experimental way of working between reform and tradition, between high-tech and hand craftsmanship?

Together with the duo Formafantasma and Renny Ramakers, who has had a strong influence on contemporary developments as a co-founder of Droog Design, d>link.05 will attempt to grasp the "Eindhoven Phenomenon" and make out both similarities and differences to the cultural, economic and educational situation in Vienna.