Photo of colourful parasols by ‘am punkt’ in a forest
am punkt

Am Punkt

Am Punkt stands for clear design, regional production, and conscious use of resources. Founded in Vienna in 2020, the label sees itself as an alternative to anonymous mass production and short-lived trends. Instead of manufacturing arbitrary products, it works closely with local businesses to create well-designed objects for outdoor use. Color, function, and attitude play just as important a role as manufacturing conditions, which are humane, transparent, and designed for the long term.