Andreas Pohancenik founded the design bureau Practice + Theory in 2008 in London. He has lived and worked in Vienna since 2012. In 2011 he was nominated to design an exhibition catalogue for the MAK in Vienna. His works have been praised in international books on graphic design, and he has received awards for his typography. His collaboration over the years with a Japanese-English fair trade fashion label fuelled his interest in developing design projects that can bring about positive changes in society and sustainability.