The brand agency brand unit was founded in 2010 by Ulrike Tschabitzer-Handler together with Albert Handler. Besides curating such exhibitions as “Fast Forward – Mode in den Medien der 90er Jahre” in the Künstlerhaus and the California College of the Arts (CCA) in San Francisco in 1999, Tschabitzer-Handler founded Unit F büro für mode and was the artistic director of the festival for fashion & photography. She co-published the books “Austrian Fashion Design” and “Modebuch – Zeitgenössische Mode aus Österreich” and curated the exhibition “SHOW OFF. Austrian Fashion Design” in the MAK in 2019. The project UNDER THE MUSHROOMS (VIENNA DESIGN WEEK 2022) was conceived and realized by a team from brand unit during the beginning of the pandemic.