How design can contribute to making a better world is shown by social businesses such as GOODGOODs, magdas DESIGN, NUT & FEDER, and zerunianandweisz for MBQ. All four initiatives combine the work of international designers with the craft skills of disadvantaged people – and so place them with their potentials and capabilities at the center of things. Through high-quality products and professional marketing they gain not only appreciation of their work, but also frequently even realistic opportunities of integration. BUY SOCIAL DESIGN unites design products with a social signal (GOODGOODs), traditional Roma crafts (zerunianandweisz for MBQ), furniture by people with a refugee background (NUT & FEDER), and design products with character (magdas DESIGN).
BUY SOCIAL DESIGN