Switzerland is the Guest Country at the 2020 VIENNA DESIGN WEEK. To mark the occasion, the Swiss Arts Council Pro Helvetia – in cooperation with Design Prize Switzerland – is highlighting young and innovative Swiss design with the exhibition DESIGN SWITZERLAND. Located at the heart of the festival, the exhibition presents nine studios and startups that share a common vision of impactful design, be it ecological, social, or cultural. The participating studios and startups were selected through a call for participation. They share an innovative vision of design and propose smart solutions in the shape of a range of products: adaptable typography, interactive replicas, smart textiles, connected heating systems, functional sleepwear, ingenious spectacles, distinctive tableware, powerful data visualization and multidisciplinary services. In addition to their presentation, the participating designers will benefit from a targeted matchmaking program and networking with potential business partners.
Alongside the DESIGN SWITZERLAND exhibition, the Guest Country program is enriched by the participation of renowned Swiss brands, institutions and design professionals all of whom highlight the characteristically responsible and entrepreneurial Swiss approach to tackling the profound transformations that we are undergoing: the Embassy of Switzerland in Austria, the ZHdK – Zurich University of the Arts, which is appearing as part of the festival format Debut, and QWSTION, FREITAG, Rado and LAUFEN.
Exhibited projects and products
PLANISPHERE is a network agency for creative production and strategic consulting. It presents “ON,” a bespoke event that it has created for the Kunstmuseum Basel, which combines music, contemporary art and design – and results in a Gesamtkunstwerk.
Robin Eberwein developed “Genoma Grotesk,” a revolutionary font that adapts to the context in which it is displayed and offers an infinite flexibility of weight, width and other attributes without increasing the file size.
INT studio proposes “Interactive Replicas,” a new and tactile way of experimenting with museum objects: By manipulating 3D printed miniatures, visitors or customers can interact on screen with the digitized artwork.
Anuvad is a research studio founded by Chhail Khalsa that aims to “humanize” e-textiles through traditional craft techniques.
“Oblo” is a predictive heat device which collects weather data in order to anticipate heat demand.
“read on” is a smart multifunctional iPhone case with thin, integrated unisex reading glasses.
The design agency Superdot demonstrates the power of data visualization with “Out of Balance,” an interactive data story that highlights the global societal problem of wage inequality.
The “Casino Bern Tabletop Bistrobar” by design studio crisp-id combines versatility and sophisticated materials with local and fair production.
“Dagsmejan” is a new kind of sleepwear, with innovative fibers and functional designs catering to physiological sleep requirements.