What are the spatial needs of people who work digitally? What is the appropriate setting for a young company whose identity has to grow step-by-step? For the digital startup THESTEEL.COM, Engelstein & Grünberger studios has created a temporary space-within-a-space which the public has a rare opportunity to explore during the VIENNA DESIGN WEEK. Visitors can discover, exclusively and in situ, the surprising results of poly-creative and multi-sensual working and what the creative studio means when it uses the term that it coined itself – Heartdirection – when talking about companies and brands.
Heartdirection: Karin Brunnmayr
Space design: Sebastian Menschhorn
Space production: dB Möbel and Kohlmaier
Fri 2.10., 11am and by appointment at +43 676 970 87 65