Parametric design is a method in which algorithmic processes provide the foundation for the characteristics of a design. As part of the VIENNA DESIGN WEEK, the architect, designer, and musician Alessandro Storari presents interiors, furniture, lighting, and custom-made products, all of which have been conceived on the basis of different data sources ranging from ecology to philosophy and realized in his own studio. Another specialty: Musca Design Studio’s products are based on an emotional creative process that brings the individuality of its customers to life.