From watching to entering: With its immersive experience INSIDE A PAINTING, Vöslauer is inviting festival visitors to literally immerse themselves in the special edition of mineral water “refresh & rethink”, which was created together with the artist Peter Jellitsch. The focus of the experience is Jellitsch’s ability to reimagine the contemporary aesthetic: His harmonious brushstrokes, which are inspired by American patent drawings, create a unique and engaging atmosphere – an atmosphere that Vöslauer has captured on its labels and now brings to life at the VIENNA DESIGN WEEK. Based on the name of the special edition, INSIDE A PAINTING is a refreshing experience that encourages and inspires us to speculate.