Admittedly, the choice of 2018's Focus District seemed obvious. But assuming that everything worth discovering in Vienna's 7th district is already familiar could not be more wrong. At first glace, it seems that a colorful mixture of international chains and small local business are predominant here, which is all the more reason to reveal the true background. This district, a conglomeration of several suburbs that grew together in 1850, was for a time a thriving industrial area - place names such as Brillantengrund and Seidengasse bear witness to these prosperous days. And in this, one of the most densely built-up districts in Vienna a number of jewels can still be found: For ten days VIENNA DESIGN WEEK has opened and enlivened new spaces, has supported long-established businesses, and has reproduced the district's face in all its factes. An urban character study from a design perspective.