How do you literally get to know design from the ground up? This is how! Bordered by the Danube Canal and the Gürtel, the district of Alser grund, with numerous wide streets and elegant buildings from the Gründerzeit, invites you to discover a variety of design treasures. Where work such as coachmaking, book binding, and porcelain manufacturing was once done, the eclectic urban fabric of today, which developed organically over time, is now imbued with a unique aura (Jewish quarter, microcosm of the former General Hospital, Sigmund Freud, Althan Quartier urban development zone)! For ten days, the VIENNA DESIGN WEEK will open up and perform in new spaces, reveal the literal back drops, and support companies with long traditions in Vienna’s 9th district, thereby shaping the atmospheric face of an entire section of the city. An urban character study from a design perspective. For both locals and international visitors!