Festival Campaign

With deliberate open-mindedness towards the unfinished product, the campaign addressed the DIY trends contemporary to the VIENNA DESIGN WEEK and tackled parameters such as materiality, haptics and lightness. Bueronardin has been responsible for conceiving the festival’s visual image since 2011, also as results of a living design process; individual items bearing its stamp were made available for use at the same time. The cut-outs and prints – inspired by the central locations and themes of the festival – showed motifs such as the Eifel Tower in Paris, the factories of Favoriten, cable reels, scissors – and not forgetting the radiant yellow chairs of the VIENNA DESIGN WEEK 2015.